{"id":3159,"date":"2017-03-07T18:01:57","date_gmt":"2017-03-07T22:01:57","guid":{"rendered":"https:\/\/plugpower.local\/?p=3159"},"modified":"2017-03-07T18:01:57","modified_gmt":"2017-03-07T22:01:57","slug":"changing-the-way-the-world-moves-one-step-at-a-time","status":"publish","type":"post","link":"https:\/\/www.plugpower.com\/changing-the-way-the-world-moves-one-step-at-a-time\/","title":{"rendered":"Changing the Way the World Moves, One Step at a Time"},"content":{"rendered":"<p>\u201cChasm crossing is not the end, but rather the beginning, of mainstream market development.\u201d<br \/>\n\u2015\u00a0<a href=\"https:\/\/www.goodreads.com\/author\/show\/34517.Geoffrey_A_Moore\"><strong>Geoffrey A. Moore<\/strong><\/a>,\u00a0<a href=\"https:\/\/www.goodreads.com\/work\/quotes\/59649\"><strong>Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Dustan Skidmore, Plug Power\u2019s VP Engineering, was just named to the 2017\u00a0<em>Food Logistics\u2019<\/em>\u00a0Champions: Rock Stars of the Supply Chain\u00a0award for his department\u2019s work on our ProGen product line.\u00a0 The\u00a0award\u00a0recognizes influential individuals in the food logistics industry whose achievements, hard work, and vision have shaped and attained milestones in safety, efficiency, productivity and innovation through the global food supply chain. From early pioneers and entrepreneurs to non-conformist thinkers and executive standouts, this award aims to honor these leaders and their contributions to the industry.<\/p>\n<p>Skidmore commented, \u201cThe secret is that there is no secret when it comes to product development.\u00a0 It\u2019s just continual innovation by a talented team of people dedicated to finding solutions to logistics challenges.\u00a0 Make things easier, make things better a little at a time and eventually you change the way the world moves.\u201d<\/p>\n<p>Opportunities flourish for growth-stage companies. \u00a0As many have discovered, trying to do everything all at once just isn\u2019t possible \u2013 and focus is mandated in order to grow in any sector, but possibly more so in the hydrogen and fuel cell sector. That\u2019s why, in 2009, Plug Power decided to narrow its focus to the material handling sector, where our fuel cell products were perfectly suited to replacing batteries in electric forklifts that run 24\/7 for most of the year.\u00a0 The world now knows Plug Power as the leader in this market, with more than 14,000 fuel cell forklifts enhancing productivity for many customers, including Walmart, Home Depot and BMW, who together have rapidly adopted the solution, performing more than 5 million hydrogen fuelings.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_3160\" aria-describedby=\"caption-attachment-3160\" style=\"width: 433px\" class=\"wp-caption aligncenter\"><a class=\"entry-img-link\" href=\"https:\/\/www.plugpower.com\/wp-content\/uploads\/2017\/03\/ChasmGraphic_OneStep.png\"<\/a><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3160\" src=\"https:\/\/www.plugpower.com\/wp-content\/uploads\/2017\/03\/ChasmGraphic_OneStep.png\" alt=\"Crossing the Chasm\" width=\"433\" height=\"410\" \/><\/a><figcaption id=\"caption-attachment-3160\" class=\"wp-caption-text\">Geoffrey A. Moore, Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>But that didn\u2019t happen overnight or in one fell swoop. \u00a0For Plug Power, this played out as the product\u2019s value proposition became apparent, and the company moved through the technology adoption curve, attracting innovators and early adopters, and is now crossing the chasm to securing customers in the \u201cEarly Majority\u201d of the adoption curve.<\/p>\n<p>And we continue to improve the breadth and depth of our solutions suite for each set of customers we serve. This activity is expedited with the innovative ProGen work being done by Skidmore and his team.<\/p>\n<p>It\u2019s about taking things one step at a time.\u00a0 One project at a time.\u00a0 One industry at a time.\u00a0 It\u2019s how Plug Power has become a leader in material handling.\u00a0 And, it\u2019s how Plug Power is taking this blueprint for success into new industries like on-road vehicle electrification. Changing the way the world moves one step at a time.<\/p>\n<p>More information about this year\u2019s\u00a0<strong>2017\u00a0<em>Food Logistics\u2019<\/em>\u00a0Champions: Rock Stars of the Supply Chain<\/strong>\u00a0award recipients can be found in the March 2017 issue of\u00a0<em>Food Logistics<\/em>, as well as online at\u00a0<a href=\"http:\/\/www.foodlogistics.com\/\">www.foodlogistics.com<\/a>.<\/p>\n<p>#InfiniteDrive<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cChasm crossing is not the end, but rather the beginning, of mainstream market development.\u201d \u2015\u00a0Geoffrey A. Moore,\u00a0Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers &nbsp; Dustan Skidmore, Plug Power\u2019s VP Engineering, was just named to the 2017\u00a0Food Logistics\u2019\u00a0Champions: Rock Stars of the Supply Chain\u00a0award for his department\u2019s work on our ProGen product ...<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[2],"tags":[],"yst_prominent_words":[1166,1159,1173,1162,1177,1172,1175,1165,1167,1160,1168,1174,1163,1171,1161,167,1176,1169,1164,1170],"class_list":["post-3159","post","type-post","status-publish","format-standard","hentry","category-blog"],"acf":[],"aioseo_notices":[],"yoast_head":"\n<title>Changing the Way the World Moves, One Step at a Time - Plug Power<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.plugpower.com\/changing-the-way-the-world-moves-one-step-at-a-time\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Changing the Way the World Moves, One Step at a Time - Plug Power\" \/>\n<meta property=\"og:description\" content=\"\u201cChasm crossing is not the end, but rather the beginning, of mainstream market development.\u201d \u2015\u00a0Geoffrey A. 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